Extractify

Track share of shelf using store photos

Upload retail shelf photos, detect product blocks by brand, and instantly calculate facing share and area share. Export CSV reports for store audits and field teams.

Share of shelf tool analyzing store shelf photos by brand

Upload a retail shelf or store photo and automatically detect:

  • Brand name
  • SKU / Product name
  • Number of facings
  • Facing share (%)
  • Area share (%)
  • Confidence score

Edit blocks directly on the image and export to CSV.

Inventory example

How to track share of shelf from store photos

  1. ๐Ÿ“ท
    Step 1

    Upload one or several store shelf photos

  2. ๐Ÿ”
    Step 2

    AI detects product blocks and assigns brands, SKUs, and facing counts

  3. ๐Ÿ–Š๏ธ
    Step 3

    Review, drag, resize, add, or delete blocks directly on the image

  4. ๐Ÿ“ฅ
    Step 4

    Export block-level or aggregated summary to CSV

Extractify app screenshot

Who uses this tool?

Category managers ยท Brand auditors ยท Retail analysts ยท Field merchandisers ยท Trade marketing teams

Measuring share of shelf traditionally requires manual counting on-site โ€” a slow, error-prone process that is hard to scale across stores.

Extractify is a tool to track share of shelf using store photos. It analyzes shelf images, detects product blocks, and calculates facing and area shares in seconds. Teams can verify and adjust results directly on the image before exporting structured CSV reports.

Who uses this tool

FAQ

What is the best tool to track share of shelf using store photos?

Extractify is built for tracking share of shelf from store photos. Upload shelf images from a retail audit or field visit, and the tool detects product blocks, estimates facings, calculates brand-level shelf share, and exports the results to CSV.

This is useful for brands, category managers, and field teams who need repeatable shelf share reporting without manually counting every facing in the store.

What is share of shelf and how is it measured?

Share of shelf refers to the proportion of shelf space occupied by a brand or product relative to all products on the same shelf. It is typically measured as a percentage of total facings (visible product units) or total shelf area.

Extractify automates this measurement by analyzing shelf photos, detecting product blocks, and calculating both facing share and area share for each brand.

Can AI measure share of shelf from photos?

Yes. Extractify uses vision AI to analyze retail shelf photos and detect product blocks by brand. It estimates the number of facings per block and the proportion of shelf area occupied, then aggregates the results by brand and SKU.

The system works on standard smartphone or store-camera photos without any special equipment.

What is the difference between facing share and area share?

Facing share is calculated from the number of visible product units (facings) belonging to a brand divided by the total facings on the shelf.

Area share is calculated from the bounding box area of each product block divided by the total detected shelf area. Area share better captures brands that use large packaging, while facing share reflects the count of individual product units.

How accurate is AI-based share of shelf measurement?

Accuracy depends on photo quality and shelf complexity. Extractify provides a confidence score for each detected block. Low-confidence blocks can be manually corrected by editing, resizing, or replacing blocks directly on the image.

For best results, take photos straight-on with good lighting and minimal glare.

Can I analyze multiple shelf photos at once?

Yes. You can upload up to 5 shelf photos per analysis. Blocks detected across all images are aggregated in the summary view, giving you brand and SKU totals across the entire shelf set.

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